The Influence Factors on The Choice of Trade Pricing Currency by Chinese Enterprises: The Mediating Role of Perceived Behavioural Control

Abstract

This study adopts the trading economics theory, currency denomination in international trade theory, combined with the Stimulus-Organism-Response (SOR) Model and Porters Five Forces Model as a basis, to examine the influence factors on the intention to use CNY for trade pricing currency. Moreover, the impact of perceived behavioural control (PBC) and its decomposition (perceived capacity and perceived autonomy) as the mediators on the intention to use CNY also were analysed. The innovation of this paper is to use structural equation modelling (SEM) to verify the hypothesis an d the influence path of variables and analyse the conditional configuration that affects the willingness to use trade pricing currency from the perspective of factor combination in the context of trade preferential agreements (RCEP). A total of 416 respondents were selected as the source of data collection for this study using quantitative methods. The questionnaires were distributed in Henan Zhengzhou Airport Economy Zone using a random probability sampling method. Finally, taking trade pricing as the entry point, this paper will discuss whether it could enhance the influence of CNY in RCEP countries through trade channels, to provide a foothold for promoting the internationalisation of CNY in the short term.