Strategy Marketing of Sharia Insurance Premium Model for Calculating Rates on Savings Products and Non-Saving Products

Daffa Ditotiaratsri(1*), Diki Ayi Anggara(2),


(1) Padjajaran University
(2) Padjajaran University
(*) Corresponding Author

Abstract

The purpose of this study is to analyze the model for calculating insurance premium rates on savings products and non-savings products on market segmentation and company profits. The method used is descriptive qualitative. Regarding product characteristics, savings products are more suitable for individual segmentation, while non-saving products are more suitable if marketed to groups or companies.

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References

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