Analysis of Factors Affecting Public Interest to Register for a Motor Vehicle Insurance Program

Julian Azhar(1*), Muhammad Akbar F(2), Septian Nugraha(3),


(1) Padjajaran University
(2) Padjajaran University
(3) Padjajaran University
(*) Corresponding Author

Abstract

This research aims to determine the factors that influence public interest in registering for a motor vehicle insurance program. This research was conducted using a descriptive design or method with a qualitative model. The subjects in this research were motor vehicle insurance products provided by several insurance companies in Indonesia such as Allianz Utama Indonesia, Adira Autocillin, and Sinar Mas. The object of this research is the factors that influence people's interest to become customers in the motor vehicle insurance program. The data were collected using the literature study method and analyzed by comparing the facts or social phenomena that occurred with the theory that have been put forward by experts and of similar previous articles. The results showed that the factors influencing public interest in registering for the motor vehicle insurance program consisted of internal factors (income factors, education factors, job factors, and gender factors) and external factors (reputation of product factors, promotion factors, premium price factors, and reference/ recommendation factors).

Keywords

Factors Analysis, Public Interest, Vahicle Insurance

Full Text:

PDF

References

Afifi, A. (2009). Faktor-Faktor yang Mempengaruhi Kepemilikan Asuransi Komesrsial. Other thesis, University of Indonesia.

Aufa, M. H. (2018). Kepastian Hukum bagi Pemegang Polis dan Tanggung Jawab Perusahaan Asuransi dalam Hal Terjadinya Pencabutan Izin Usaha. Other thesis, Islamic University of Indonesia.

Bolisianingsih, A. N. K. (2012). Pengaruh Tingkat Pendidikan dan Pendapatan Terhadap Keputusan Pembelian Polis Asuransi Masyarakat Desa Kalibukbuk Kecamatan Buleleng Kabupaten Buleleng Tahun 2012. Other thesis, University of Education Ganesha.

Darmadi, Hamid. (2011). Metode Penelitian Pendidikan. Bandung: Alfabeta.

Ganie, J. (2011). Hukum Asuransi Indonesia. Jakarta: SinarGrafika.

Gunistiyo. (2006). Pengaruh Tingkat Pendidikan dan Tingkat Pendapatan terhadap Kesadaran Masyarakat Tegal dalam Berasuransi. Other thesis, Pancasakti Tegal University.

Kartiningrum, E. D. (2015). Panduan Penyusunan Studi Literatur. Research and Community Service Institutions of Majapahit Health Polytechnic: Mojokerto.

Katrin, V. P. (2018). Penyelesaian Sengketa Klaim Asuransi Kehilangan Kendaraan Bermotor pada PT. AXA Mandiri Cab. Padang.

Kemal, M. (2021). Faktor-Faktor yang Mempengaruhi Minat Nasabah Asuransi Kendaraan Bermotor dalam Persepektif Ekonomi Syariah (Studi Pada PT Bumiputera Muda 1967 Cabang Aceh). Other thesis, ArRaniry State Islamic University.

Maharani, N. P. V. (2015). Analisis Faktor-Faktor yang Mempengaruhi Masyarakat di Kota Singaraja Memiliki Program Asuransi Unitlink. Jurnal Pendidikan Ekonomi Undiksha. Vol.5(No.1).

Nazir, M. (2014). Metode Penelitian. Bogor: Ghalia Indonesia.

Nirmala, I. R. (2002). Faktor-Faktor yang Mempengaruhi Pengambilan Keputusan Keluarga Menjadi Peserta Asuransi Jiwa. Other thesis, Bogor Agricultural University.

Nitisusastro, M. (2013). Asuransi dan Usaha Perasuransian di Indonesia. Bandung: Alphabeta.

Nokes, Sebastian. (2014). Finance Plain and Simple. Jakarta: PT. Alex Media Komputindo.

Priadi, A. D. (2019). Pengaruh Pendapatan, Tingkat Pendidikan, dan Kesehatan terhadap Keputusan Nasabah Memilih Jasa Asuransi (Studi pada PT. Asuransi Jiwa Syariah Bumiputera Kota Bandar Lampung). Other thesis, Raden Intan State Islamic University.

Rahmania, N. (2020). Faktor-Faktor yang Mempengaruhi Minat Masyarakat dalam Memilih Asuransi Berbasis Syariah di Kota Makassar. Other thesis, Alaudin State Islamic University.

Sinaga, D. P. S. BR. (2013). Analisis FaktorFaktor yang Mempengaruhi Keputusan Masyarakat Kota Medan Memilih Asuransi Kesehatan. Other thesis, North of Sumatera University.

Sugiyono. (2016). Metode Penelitian Kuantitatif dan R&D. Bandung: PT Alfabet.

Zed, M. (2008). Metode Penelitian Kepustakaan. Jakarta: Yayasan Obor Indonesia.

Article Metrics

Abstract : 10 times
PDF : 7 times

Refbacks

  • There are currently no refbacks.


View My Stats