The Role of The Islamic Economy in Rationalizing Consumer Behavior

Abstract

Our current world is prevailed by sharp tendencies towards consumption, produced
by conditions and developments in the fields of production, distribution, monopoly,
communication, and advertising. Consumerism is no longer confined to the developed
industrial world. But has affected many other parts of the poor and developing the
world, it has become the subject of scientific research in different knowledge systems,
foremost among them economics, psychology and sociology. However, the
researchers agree that this behavior is no longer a purely individual behavior for an
independent person. But has become multiple external factors contribute to the
formation, and exert various effects on the individual consumer In our contemporary
Islamic world, patterns of abuse of consumer behavior had been spread, the
consumption of things harmful to health, morals or the natural environment, the
disregard of some individuals for consumption priorities, the lack of commitment to
moderation in spending, the tendency to extravagance and luxury, These behavioral
imbalances have a very negative effect on the national economy and the economies of
the individual. it entails a waste of natural and economic resources, the disruption of
the productive structure, the waste of human energies, this deviant consumerism
reality is confirmed by the presence of factors that have shaped its current image, and
by addressing them we can restore consumer behavior to its rightful place. Therefore,
this study aims to study the role of the Islamic economy in rationalizing consumer
behavior, in addition to giving some suggestions.